Why we exist

KOREA 24/7 was created to celebrate the everyday side of Korea.

The side that doesn't usually appear in travel guides.

The one that feels familiar.

Comforting.

Real.

We believe the places we love aren't defined by their landmarks, but by the moments we live there.

That's why every collection begins with a simple idea, a small habit or a quiet memory that many people who love Korea instantly recognise.

Our philosophy

We don't create souvenirs.

We create everyday reminders of the places, routines and feelings that make Korea feel like home.

Every illustration is designed to capture a moment that someone might smile at and think:

"I know exactly that feeling."

Our collections

Each collection tells a different story.

Explore All Collections

Meet 떡 Tiger

Every good story needs a companion.

떡 Tiger is the heart of KOREA 24/7.

Curious, optimistic and always exploring, he reminds us to slow down and enjoy the little moments that make each day special.

As KOREA 24/7 grows, he'll be there to discover every new collection with you.

→ Meet 떡 Tiger

From Seoul, with love.

KOREA 24/7 was created by Sara, a Spanish creator living in South Korea.

After falling in love with everyday life here, she wanted to create something that captured the feeling of living Korea beyond its famous places.

Not as a destination.

But as a part of everyday life.

Every moment, everyday.